{"id":10696,"date":"2019-08-16T17:36:25","date_gmt":"2019-08-16T09:36:25","guid":{"rendered":"http:\/\/elitesinsider.com\/?p=10696"},"modified":"2019-08-16T17:36:25","modified_gmt":"2019-08-16T09:36:25","slug":"%e7%94%a2%e5%93%81%e7%b6%93%e7%90%86%ef%bc%8c%e4%bd%a0%e6%9c%89%e5%95%86%e6%a5%ad%e6%80%9d%e7%b6%ad%e5%97%8e%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/elitesinsider.com\/10696\/","title":{"rendered":"\u7522\u54c1\u7d93\u7406\uff0c\u4f60\u6709\u5546\u696d\u601d\u7dad\u55ce\uff1f"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10703\" src=\"http:\/\/elitesinsider.com\/wp-content\/uploads\/2019\/08\/RN1xIYMC4T2TL3.jpg\" width=\"640\" height=\"360\" alt=\"\u7522\u54c1\u7d93\u7406\uff0c\u4f60\u6709\u5546\u696d\u601d\u7dad\u55ce\uff1f\" srcset=\"https:\/\/elitesinsider.com\/wp-content\/uploads\/2019\/08\/RN1xIYMC4T2TL3.jpg 640w, 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Propositions\uff09<\/h3>\n<p>\u6839\u64da\u5ba2\u6236\u7d30\u5206\u7fa4\u9ad4\uff0c\u6211\u5011\u5230\u5e95\u63d0\u4f9b\u4e86\u54ea\u4e9b\u670d\u52d9\u6216\u7522\u54c1\u3002<\/p>\n<p>\u9019\u4e9b\u7522\u54c1\u7684\u7279\u9ede\u9700\u8981\u7b26\u5408\u985b\u8986\u5f0f\u5275\u65b0\u3001\u66f4\u5feb\u66f4\u597d\u3001\u500b\u6027\u5b9a\u5236\u3001\u5c08\u6ce8\u628a\u4e8b\u60c5\u505a\u597d\u3001\u512a\u79c0\u7684\u8a2d\u8a08\u3001\u50f9\u683c\u512a\u52e2\u3001\u524a\u6e1b\u6210\u672c\u3001\u6291\u5236\u98a8\u96aa\u3001\u9023\u63a5\u3001\u65b9\u4fbf\u6613\u7528\u7b49\u7279\u9ede\u3002\u7121\u8ad6\u54ea\u7a2e\u7279\u9ede\uff0c\u6700\u7d42\u7684\u76ee\u7684\u662f\u6211\u5011\u63d0\u4f9b\u7684\u670d\u52d9\u6216\u7522\u54c1\u624d\u80fd\u66f4\u597d\u7684\u5e6b\u52a9\u5ba2\u6236\u3002<\/p>\n<h3>3. 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Resources\uff09<\/h3>\n<p>\u6838\u5fc3\u8cc7\u6e90\u662f\u904b\u8f49\u6574\u500b\u5546\u696d\u6a21\u5f0f\u7684\u6838\u5fc3\u8981\u7d20\uff0c\u662f\u6574\u500b\u5546\u696d\u6a21\u5f0f\u7684\u6838\u5fc3\u4e2d\u6a1e\uff0c\u5f71\u97ff\u7522\u54c1\u50f9\u503c\u3001\u6e20\u9053\u3001\u5ba2\u6236\u95dc\u4fc2\u548c\u6536\u5165\u4f86\u6e90\u4ee5\u53ca\u5c0d\u6297\u7af6\u722d\u5c0d\u624b\u7684\u8cc7\u672c\u3002<\/p>\n<p>\u6838\u5fc3\u8cc7\u6e90\u5305\u62ec\uff1a<\/p>\n<p>\u5be6\u9ad4\u8cc7\u7522\uff1a\u4e0d\u52d5\u7522\u3001\u8eca\u8f1b\u3001\u7dda\u4e0b\u5e97\u92ea\u3001\u670d\u52d9\u5668\u96c6\u7fa4\u7b49\u3002<\/p>\n<p>\u77e5\u8b58\u7522\u6b0a\uff1a\u54c1\u724c\u5546\u6a19\u3001\u6838\u5fc3\u6280\u8853\u5c08\u5229\u6b0a\u3001\u6838\u5fc3\u6578\u64da\u7b49\u3002<\/p>\n<p>\u4eba\u529b\u8cc7\u6e90\uff1a\u5177\u6709\u6838\u5fc3\u6280\u8853\u7684\u4eba\u624d\u6216\u5c0d\u5be6\u73fe\u7522\u54c1\u50f9\u503c\u5fc5\u4e0d\u53ef\u5c11\u7684\u4eba\u6216\u7269\u3002<\/p>\n<p>\u91d1\u878d\u8cc7\u7522\uff1a\u6709\u9322\u4ec0\u9ebc\u90fd\u597d\u8fa6\uff0c\u9019\u88e1\u7684\u9322\u4e0d\u55ae\u6307\u73fe\u91d1\u5132\u5099\uff0c\u9084\u5305\u62ec\u80a1\u7968\u6216\u671f\u6b0a\u3002<\/p>\n<p>\u7d93\u71df\u8cc7\u8cea\uff1a\u8981\u6d89\u8db3\u4e00\u4e9b\u884c\u696d\u9700\u8981\u570b\u5bb6\u9812\u767c\u7684\u8a31\u53ef\u624d\u53ef\u4ee5\u3002<\/p>\n<p>\u7528\u6236\u57fa\u6578\uff1a\u7576\u4e00\u500b\u7522\u54c1\u6709\u4e86\u9f90\u5927\u7a69\u5b9a\u7684\u7528\u6236\u7fa4\u5f8c\uff0c\u4e5f\u662f\u4e0d\u53ef\u5ffd\u8996\u7684\u6838\u5fc3\u8cc7\u6e90\u3002<\/p>\n<h3>6. \u95dc\u9375\u696d\u52d9\uff08Key Activities\uff09<\/h3>\n<p>\u95dc\u9375\u696d\u52d9\u662f\u7522\u54c1\u50f9\u503c\u7684\u5be6\u969b\u9ad4\u73fe\uff0c\u63db\u500b\u8aaa\u6cd5\u5c31\u662f\u7522\u54c1\u5177\u9ad4\u5982\u4f55\u670d\u52d9\u5ba2\u6236\u3002<\/p>\n<p>\u4e00\u500b\u5546\u696d\u6a21\u5f0f\u53ef\u4ee5\u6709\u4e00\u500b\u6216\u591a\u500b\u95dc\u9375\u696d\u52d9\uff0c\u95dc\u9375\u696d\u52d9\u5f80\u5f80\u662f\u6700\u521d\u9a45\u52d5\u4f60\u505a\u51fa\u7522\u54c1\u7684\u60f3\u6cd5\u3002\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u5e02\u5834\u7684\u8b8a\u5316\u548c\u7528\u6236\u9700\u6c42\u7684\u4e0d\u65b7\u6316\u6398\uff0c\u95dc\u9375\u696d\u52d9\u4e5f\u6703\u9010\u6f38\u8b8a\u5316\uff0c\u9019\u500b\u8b8a\u5316\u4e5f\u8a31\u8207\u7576\u521d\u8a2d\u60f3\u767c\u5c55\u8def\u7dda\u4e00\u81f4\uff0c\u4e5f\u8a31\u5df2\u7d93\u8d85\u51fa\u4e86\u9810\u671f\u3002<\/p>\n<h3>7. \u91cd\u8981\u5408\u4f5c\uff08Key Partnerships\uff09<\/h3>\n<p>\u5408\u4f5c\u95dc\u4fc2\u5305\u542b\u4e86\u56db\u7a2e\uff1a\u975e\u7af6\u722d\u8005\u4e4b\u9593\u7684\u6230\u7565\u806f\u76df\u95dc\u4fc2\u3001\u8207\u7af6\u722d\u8005\u4e4b\u9593\u7684\u6230\u7565\u5408\u4f5c\u95dc\u4fc2\u3001\u70ba\u958b\u767c\u65b0\u696d\u52d9\u800c\u69cb\u5efa\u7684\u5408\u8cc7\u95dc\u4fc2\u3001\u4ee5\u53ca\u8cb7\u8ce3\u95dc\u4fc2\u3002<\/p>\n<h3>8. \u6536\u5165\u4f86\u6e90\uff08Revenue Streams\uff09<\/h3>\n<p>\u6536\u5165\u4f86\u6e90\u5305\u542b\u4e86\u591a\u7a2e\u5f62\u5f0f\uff0c\u7121\u8ad6\u662f\u4e00\u6b21\u6027\u7684\u9084\u662f\u7d93\u5e38\u6027\u7684\uff0c\u5fc5\u9808\u660e\u78ba\u6211\u5011\u7684\u5b9a\u50f9\u6a5f\u5236\u3002<\/p>\n<p>\u5e38\u898b\u7684\u6536\u5165\u4f86\u6e90\uff1a\u552e\u8ce3\u5be6\u9ad4\u7522\u54c1\u3001\u4f7f\u7528\u6b0a\u6536\u8cbb\u3001\u79df\u6191\u6536\u8cbb\u3001\u201c\u4e2d\u4ecb\u201d\u6536\u8cbb\u3001\u5ee3\u544a\u6536\u8cbb\u3002<\/p>\n<h3>9. \u6210\u672c\u7d50\u69cb\uff08Cost Structure\uff09<\/h3>\n<p>\u6210\u672c\u7d50\u69cb\u4e00\u4f86\u662f\u4f01\u696d\u904b\u8f49\u5546\u696d\u6a21\u5f0f\u6240\u9700\u8981\u4ed8\u51fa\u7684\u56fa\u5b9a\u6210\u672c\uff0c\u904b\u8f49\u5546\u696d\u6a21\u5f0f\u7684\u6210\u672c\u8d8a\u5c11\u8d8a\u597d\uff0c\u5e36\u6709\u9019\u7a2e\u7279\u6027\u7684\u5c31\u662f\u6210\u672c\u9a45\u52d5\u578b\u5546\u696d\u6a21\u5f0f\u3002\u53e6\u5916\u4e00\u7a2e\u50f9\u503c\u9a45\u52d5\u578b\u5546\u696d\u6a21\u5f0f\uff0c\u6210\u672c\u5728\u9019\u7a2e\u5546\u696d\u6a21\u5f0f\u4e2d\u986f\u5f97\u4e0d\u90a3\u9ebc\u91cd\u8981\u3002<\/p>\n<h2>\u5546\u696d\u7684\u5207\u5165\u53e3<\/h2>\n<p>\u4e86\u89e3\u4e86\u5546\u696d\u6a21\u5f0f\u76849\u500b\u57fa\u672c\u8981\u7d20\u4e4b\u5f8c\uff0c\u6211\u5011\u8a72\u5982\u4f55\u5229\u7528\u7522\u54c1\u601d\u7dad\u8a72\u5982\u4f55\u5207\u5165\u5230\u5546\u696d\u793e\u6703\u4e2d\u53bb\u5462\uff1f<\/p>\n<p>\u6709\u5f88\u591a\u5275\u696d\u5931\u6557\u7684\u4eba\uff0c\u4ed6\u5011\u7684\u60f3\u6cd5\u548c\u51fa\u767c\u9ede\u5f88\u7c21\u55ae\uff0c\u5c31\u662f\u8cfa\u9322\u3001\u8cfa\u9322\u3001\u591a\u8cfa\u9322\u3002<\/p>\n<p>\u5f88\u591a\u4eba\u90fd\u662f\u6191\u8457\u4e00\u8154\u71b1\u8840\uff0c\u4e00\u62cd\u8166\u9580\u5c31\u958b\u59cb\u4e86\u5275\u696d\uff0c\u770b\u5225\u4eba\u505a\u4ec0\u9ebc\u9805\u76ee\u8cfa\u9322\u5c31\u505a\u4ec0\u9ebc\u9805\u76ee\uff0c\u8ddf\u98a8\u96a8\u5927\u6d41\uff0c\u7f3a\u5c11\u81ea\u5df1\u5c0d\u5e02\u5834\u7684\u7406\u89e3\u3002\u9019\u4e9b\u505a\u6cd5\u5b8c\u5168\u5c31\u662f\u778e\u8c93\u78b0\u4e0a\u6b7b\u8017\u5b50\uff0c\u6c92\u6709\u65b9\u5411\uff0c\u6c92\u6709\u505a\u597d\u6e96\u5099\uff0c\u5c31\u5306\u5306\u52a0\u5165\u5275\u696d\u968a\u4f0d\uff0c\u5230\u982d\u4f86\u767d\u767d\u8017\u8cbb\u4e86\u7cbe\u529b\uff0c\u9084\u8cfa\u4e0d\u5230\u9322\u3002<\/p>\n<p>\u4e86\u89e3\u4e86\u5546\u696d\u756b\u5e03\u4e4b\u5f8c\uff0c\u6211\u5011\u5207\u5165\u5546\u696d\u65b9\u5411\u3002\u6700\u597d\u5f9e\u6211\u5011\u6709\u6838\u5fc3\u8cc7\u6e90\u6216\u8005\u7522\u54c1\u80fd\u5920\u670d\u52d9\u597d\u5ba2\u6236\u7d30\u5206\u7684\u9818\u57df\u53bb\u5207\u5165\uff0c\u6210\u529f\u7684\u7522\u54c1\u7d93\u7406\u8981\u61c2\u5f97\u767c\u73fe\u8eab\u908a\u7684\u554f\u984c\uff0c\u4e5f\u5c31\u662f\u7528\u6236\u7684\u75db\u9ede\uff0c\u7136\u5f8c\u628a\u5b83\u5011\u8b8a\u6210\u6a5f\u9047\u3002<\/p>\n<p>\u5982\u4f55\u767c\u73fe\u554f\u984c\u4e26\u4e14\u627e\u5230\u5546\u696d\u6a5f\u6703\u5462\uff1f<\/p>\n<p>\u9996\u5148\u554f\u81ea\u5df1\uff1a\u70ba\u4ec0\u9ebc\u7528\u6236\u6703\u6709\u9019\u6a23\u7684\u9700\u6c42\uff1f<\/p>\n<p>\u7136\u5f8c\uff0c\u518d\u554f\u4e00\u4e0b\u81ea\u5df1\uff1a\u201c\u5047\u5982\u6211\u505a\u4e86\u89e3\u6c7a\u9019\u500b\u554f\u984c\u7684\u7522\u54c1\uff0c\u7528\u6236\u6703\u6eff\u610f\u55ce\uff1f\u6703\u6709\u9a5a\u559c\u55ce\uff1f\u6703\u8cb7\u55ae\u55ce\uff1f\u201d<\/p>\n<p>\u6700\u5f8c\uff0c\u518d\u554f\u81ea\u5df1\uff1a\u4e0b\u4e00\u6b65\u5982\u4f55\u505a\u624d\u80fd\u5be6\u73fe\u9019\u6a23\u7684\u8a2d\u60f3\uff1f<\/p>\n<p>\u627e\u5230\u7528\u6236\u75db\u9ede\uff0c\u7136\u5f8c\u5f9e\u5ba2\u6236\u7684\u89d2\u5ea6\u51fa\u767c\u601d\u8003\u89e3\u6c7a\u554f\u984c\u7684\u65b9\u6cd5\uff0c\u4e26\u63a1\u53d6\u63aa\u65bd\u5c07\u8a2d\u60f3\u8b8a\u6210\u73fe\u5be6\uff0c\u9019\u662f\u7522\u54c1\u7d93\u7406\u7684\u5546\u696d\u6838\u5fc3\u80fd\u529b\u3002<\/p>\n<p>\u525b\u958b\u59cb\u4e0d\u8981\u64d4\u5fc3\u505a\u7684\u4e8b\u60c5\u592a\u5c0f\uff0c\u661f\u661f\u4e4b\u706b\u53ef\u4ee5\u71ce\u539f\uff0c\u5049\u5927\u7684\u4e8b\u696d\u4e00\u5b9a\u4e0d\u662f\u4e00\u958b\u59cb\u5c31\u5f88\u5927\uff0c\u800c\u662f\u6709\u4e00\u9846\u670d\u52d9\u7528\u6236\u7684\u7a2e\u5b50\uff0c\u6700\u5f8c\u6162\u6162\u64f4\u5c55\u958b\u4f86\u7684\u3002\u6700\u521d\u5c0f\u7c73\u516c\u53f8\u53ea\u662f\u505a\u624b\u6a5f\u7684\uff0c\u7576\u624b\u6a5f\u505a\u7684\u4e0d\u932f\u7684\u6642\u5019\uff0c\u4ed6\u5011\u767c\u73fe\u53ef\u4ee5\u57fa\u65bc\u81ea\u5df1IOT\u7684\u7814\u767c\u80fd\u529b\uff0c\u505a\u5176\u5b83\u667a\u80fd\u7522\u54c1\uff0c\u6bd4\u5982\uff1a\u624b\u6a5f\u5468\u908a\u7522\u54c1\uff0c\u667a\u80fd\u5bb6\u5c45\u7522\u54c1\uff0c\u751f\u6d3b\u8017\u6750\u7b49\u3002<\/p>\n<p>\u5176\u5b83\u7522\u54c1\u57fa\u65bc\u5c0f\u7c73\u7684IOT\u5e73\u53f0\uff0c\u80fd\u5920\u5be6\u73fe\u7814\u767c\uff0c\u54c1\u724c\uff0c\u4f9b\u61c9\u934a\u7b49\u806f\u52d5\u512a\u52e2\uff0c\u6700\u5f8c\u5f62\u6210\u4e00\u500b\u57fa\u65bc\u667a\u80fd\u786c\u4ef6\u7684\u667a\u80fd\u7db2\u7d61\u751f\u614b,\u6700\u5927\u5316\u7684\u5be6\u73fe\u4e86\u7522\u54c1\u7684\u5546\u696d\u50f9\u503c\u3002<\/p>\n<p>\u7522\u54c1\u7d93\u7406\u627e\u5230\u4e86\u5546\u696d\u5207\u5165\u53e3\u7684\u6642\u5019\uff0c\u5176\u5be6\u5c31\u662f\u5b8c\u6210\u4e86\u5ba2\u6236\u7d30\u5206\u548c\u50f9\u503c\u4e3b\u5f35\u7684\u601d\u8003\uff0c\u9664\u6b64\u4e4b\u5916\u9084\u9700\u8981\u5c0d\u5546\u696d\u756b\u5e03\u5176\u5b83\u56e0\u7d20\u9032\u884c\u7406\u6027\u8a55\u4f30\uff0c\u6bd4\u5982\uff1a\u9019\u500b\u5546\u696d\u6a5f\u6703\uff0c\u662f\u5426\u64c1\u6709\u6838\u5fc3\u8cc7\u6e90\u53bb\u958b\u5c55\u3002\u5982\u679c\u6c92\u6709\uff0c\u662f\u5426\u81ea\u5df1\u6709\u8db3\u5920\u7684\u5f48\u85e5\u6490\u5230\u6838\u5fc3\u8cc7\u6e90\u7684\u7372\u53d6\uff1f\u662f\u5426\u6709\u9700\u8981\u6709\u6e20\u9053\u63a8\u5ee3\u8cbb\u7528\u4ee5\u53ca\u81ea\u5df1\u662f\u5426\u6709\u8cc7\u91d1\u5be6\u529b\u53bb\u63a8\u5ee3\u6e20\u9053\u7b49\uff1f<\/p>\n<p>\u525b\u958b\u59cb\u662f\u5426\u6709\u8db3\u5920\u7684\u6536\u5165\u4f86\u6e90\u548c\u8db3\u5920\u4f4e\u7684\u6210\u672c\u7d50\u69cb\uff0c\u5982\u679c\u4e0d\u80fd\u81ea\u6211\u4f9b\u8840\uff0c\u90a3\u9ebc\u5c31\u8981\u6c42\u52a9\u8207\u5916\u90e8\u6295\u8cc7\u3002<\/p>\n<p>\u638c\u63e1\u5546\u696d\u756b\u5e03\u7684\u4e5d\u500b\u8981\u7d20\uff0c\u4e26\u4e14\u4e0d\u65b7\u4fdd\u6301\u597d\u5947\u5fc3\uff0c\u767c\u73fe\u8eab\u908a\u7528\u6236\u7684\u9700\u6c42\uff0c\u6700\u5f8c\u627e\u5230\u5408\u9069\u7684\u5546\u696d\u5207\u5165\u9ede\uff0c\u9019\u624d\u662f\u7522\u54c1\u7d93\u7406\u8e0f\u5165\u5546\u696d\u7af6\u722d\u4e2d\u6b63\u78ba\u7684\u59ff\u52e2\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7576\u4eca\u6642\u4ee3\uff0c\u6211\u5011\u7684\u751f\u6d3b\u8207\u5546\u696d\u7dca\u5bc6\u76f8\u9023\uff0c\u5230\u8655\u90fd\u80fd\u770b\u5230\u5546\u696d\u7684\u5f71\u5b50\uff1a\u5275\u696d\u6d3b\u52d5\uff0c\u4e0d\u65b7\u5275\u65b0\u7684\u5546\u696d\u6a21\u5f0f\u3001\u7dda\u4e0a\u7dda\u4e0b\u7684\u5546\u696d\u71df\u92b7\u6d3b\u52d5\u3001\u9664\u4e86\u6559\u80b2\u7b49\u5e7e\u500b\u5c11\u6578\u884c\u696d\uff0c\u5927\u90e8\u5206\u7522\u696d\u6210\u719f\u7684\u6a19\u8a8c\u662f\u5be6\u73fe\u5546\u696d\u5316\u7b49\u7b49\uff0c\u7121\u8655\u4e0d\u5728\u7684\u5546\u696d\u3002 \u90a3\u4ec0\u9ebc\u662f\u5546\u696d\uff1f \u5546\u696d\u662f\u4e00\u7a2e\u6709\u7d44\u7e54\u7684\u63d0\u4f9b\u9867\u5ba2\u6240\u9700\u7522\u54c1\u8207\u670d\u52d9\u7684\u4e00\u7a2e\u884c\u70ba\uff0c\u5b83\u6700\u672c\u8cea\u7684\u5167\u5bb9\u5c31\u662f\u901a\u904e\u7522\u54c1\u8207\u670d\u52d9\u4ea4\u63db\u5be6\u73fe\u76c8\u5229\u3002 \u505a\u70ba\u7522\u54c1\u7d93\u7406\uff0c\u6211\u5011\u958b\u767c\u548c\u5275\u9020\u7684\u7522\u54c1\u548c\u670d\u52d9\uff0c\u76f4\u63a5\u7684\u53c3\u8207\u5230\u4e86\u5546\u696d\u884c\u70ba\u4e2d\u3002\u7522\u54c1\u7d93\u7406\u5982\u679c\u60f3\u8981\u5728\u5546\u696d\u6d3b\u52d5\u5275\u9020\u66f4\u597d\u7684\u7522\u54c1\uff0c\u4e26\u4e14\u7372\u53d6\u66f4\u591a\u8ca1\u5bcc\uff0c\u5c31\u5fc5\u9808\u5c0d\u5546\u696d\u6709\u5168\u9762\u548c\u6df1\u523b\u7684\u7406\u89e3\u3002 \u5546\u696d\u756b\u5e03 \u5546\u696d\u756b\u5e03\u662f\u7522\u54c1\u7d93\u7406\u7d93\u5e38\u63a5\u89f8\u7684\u68b3\u7406\u5546\u696d\u6a21\u5f0f\u7684\u5de5\u5177\uff0c\u901a\u904e\u5c079\u500b\u5546\u696d\u8981\u7d20\u6574\u7406\u5728\u4e00\u500b\u8868\u683c\u4e2d\uff0c\u68b3\u7406\u81ea\u5df1\u7684\u5c0d\u5546\u696d\u7d30\u7bc0\u7684\u628a\u63e1\u3002\u6211\u5011\u901a\u5e38\u8aaa\u7684\u5546\u696dSense\uff0c\u6307\u7684\u5c31\u662f\u4e00\u500b\u4eba\u5c0d\u67d0\u500b\u5546\u696d\u6d3b\u52d5\u7d30\u7bc0\u4e86\u89e3\u7a0b\u5ea6\u7684\u591a\u5c11\u3002 1. \u5ba2\u6236\u7d30\u5206\uff08Customer Segments\uff09 \u5546\u696d\u6a21\u5f0f\u4e2d\u6700\u70ba\u6838\u5fc3\u7684\u5b58\u5728\uff0c\u6211\u5011\u53ef\u4ee5\u5b9a\u7fa9\u4e00\u500b\u6216\u591a\u500b\u7d30\u5206\u7fa4\u9ad4\uff0c\u4e26\u6839\u64da\u5ba2\u6236\u7d30\u5206\u4f86\u6c7a\u8b70\u6211\u5011\u5230\u5e95\u8a72\u670d\u52d9\u6216\u8005\u8a72\u5ffd\u7565\u54ea\u500b\u7fa4\u9ad4\u3002 \u5e6b\u52a9\u54ea\u4e9b\u7fa4\u9ad4\u89e3\u6c7a\u554f\u984c\uff1f\u54ea\u4e9b\u7fa4\u9ad4\u6703\u70ba\u6211\u5011\u7684\u7522\u54c1\u548c\u670d\u52d9\u6700\u7d42\u8cb7\u55ae\uff1f \u5ba2\u6236\u5e02\u5834\u985e\u578b\u53ef\u4ee5\u5206\u70ba\uff1a\u5927\u773e\/\u5c0f\u773e\u5e02\u5834\u3001\u5229\u57fa\u5e02\u5834\u3001\u5340\u9694\u5316\u5e02\u5834\u3001\u591a\u5143\u5316\u5e02\u5834\u3001\u591a\u908a\u5e73\u53f0\u5e02\u5834\u3002 2. \u50f9\u503c\u4e3b\u5f35\uff08Value Propositions\uff09 \u6839\u64da\u5ba2\u6236\u7d30\u5206\u7fa4\u9ad4\uff0c\u6211\u5011\u5230\u5e95\u63d0\u4f9b\u4e86\u54ea\u4e9b\u670d\u52d9\u6216\u7522\u54c1\u3002 \u9019\u4e9b\u7522\u54c1\u7684\u7279\u9ede\u9700\u8981\u7b26\u5408\u985b\u8986\u5f0f\u5275\u65b0\u3001\u66f4\u5feb\u66f4\u597d\u3001\u500b\u6027\u5b9a\u5236\u3001\u5c08\u6ce8\u628a\u4e8b\u60c5\u505a\u597d\u3001\u512a\u79c0\u7684\u8a2d\u8a08\u3001\u50f9\u683c\u512a\u52e2\u3001\u524a\u6e1b\u6210\u672c\u3001\u6291\u5236\u98a8\u96aa\u3001\u9023\u63a5\u3001\u65b9\u4fbf\u6613\u7528\u7b49\u7279\u9ede\u3002\u7121\u8ad6\u54ea\u7a2e\u7279\u9ede\uff0c\u6700\u7d42\u7684\u76ee\u7684\u662f\u6211\u5011\u63d0\u4f9b\u7684\u670d\u52d9\u6216\u7522\u54c1\u624d\u80fd\u66f4\u597d\u7684\u5e6b\u52a9\u5ba2\u6236\u3002 3. \u6e20\u9053\u901a\u8def\uff08Channels\uff09 \u6e20\u9053\u901a\u8def\u9700\u8981\u6211\u5011\u8003\u616e\u7522\u54c1\u548c\u670d\u52d9\u901a\u904e\u4ec0\u9ebc\u6a23\u7684\u65b9\u5f0f\u548c\u9014\u5f91\u89f8\u9054\u5230\u4e00\u7dda\u7528\u6236\u7684\u9762\u524d\uff0c\u4e26\u8aaa\u670d\u4ed6\u5011\u70ba\u4e4b\u8cb7\u55ae\u3002 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